Bagel Sandwich

Package design for New York Coffee Station. Promoting a corporate lunch box program for a healthy lunch delivered right to the office. The outer sleeve secured closure and was regionally branded.

Menu Cover
Menu Spread

Catering Menu.

Coffee Ad
Throw Away Menu

Advertisement / Take Away Menu.

Diana Catherines
Hi. Thanks for visiting. I am currently and always in search of new challenges. I spent my entire career running my own independent design studio, design design founded in 1994.

I've led a wide range of exciting and challenging projects from concept through completion. I am hands-on and wear many hats (learning excites me). I bring a mix of traditional design, digital knowledge, production and independent know-how to get the job done.

Automobile Club of Southern California, Brown Harris Stevens, Bicycle Playground, Columbia House, Dorling Kindersley Publishing, Dynal Incorporated, Kitchen Fresh Foods, Kitchen Kabaret Fine Foods & Catering, The Coffee Station, Resort Properties, Symbol Technologies, Vincent’s Clam Bar & Restaurant, Waldorf Risk Solutions.
Branding • Corporate Identity • Stationery Design • Digital - Animated Banner Ads • Landing Pages • Web Design • Print - Books • Brochures • Direct Mail • Magazines • Packaging • Menus • Signage
approach | objective
Seeking a challenging opportunity to manage and lead projects where my design skills, education and many years of experience can be fully utilized.
digital | skills
Adobe Creative Suite. Illustrator, Photoshop, Indesign, Edge Animate, Acrobat Pro. Flash, Quark Xpress, Microsoft Office.
Coding Languages. HTML5, CSS, GSAP, HYPE 4.
design | experience
Creative Director, Design Design. Sept 2017 – Present

-Establishes conceptual and stylistic direction for marketing objectives.
-Handles all phases of design process from ideation through production.
-Deals directly with client.
-Possesses excellent creative and collaborative skills.
-Experience designing within strict corporate style guides.
-Ability to communicate and justify creative solutions.
-Team player working with designers, developers, account managers independently and with agencies on a daily basis.

Creative Director, Converge Direct. Oct 2009 – Sept 2017

-Led marketing and creative team, working in a hands-on digital capacity.
-Led agency in estimates and management of creative output.
-Responsible for concepting, copywriting and standard of creative output of agency.
-Designing via defined success measures of A/B and multi-variate testing analytics.
-Dealt directly with client ensuring brands are represented within corporate guidelines.
-Represent agency at client pitches and presentations.

Creative Director, Brandemix. Jan 2008 – Oct 2009

-Led creative efforts of agency output on a daily basis.
-Led agency in estimates and management of creative output.
-Developed strategy and vision of creative efforts for online and print.
-Represented agency at client presentations.
-Dealt directly with client.
-Directed and led creative team responsible for creative output.

Creative Director, Design Design. Jan 1994 – Jan 2008

-Established conceptual and stylistic direction for marketing objectives.
-Developed Concept, Layout, Design from ideation through production.
-Dealt directly with client.
-Developed lead copy to support original design concepts.
-Package design and Product development – food and beverage.
-Editorial design and layout development – publishing.
-Art Directed photo shoots – food and beverage.
-Illustrative solutions – technology and publishing.
-Team player.

Associate Creative Director, Creative Exchange. Jan 1988 – Jan 1994

-Translated creative efforts of agency into comprehensive presentations.
-Managed and developed creative for wine and spirits account.
-Developed strategy and vision of creative efforts for print material.
-Responsible for Model selection and styling of lifestyle photography.
-Managed and directed photoshoots on set.

education | schools
BFA Communication Design, Parsons School of Design NY

-Digital Studies, School of Visual Arts NY
-Liberal Art Studies, University of New Hampshire

membership | awards

-The One Club, NY
-American Institute of Graphic Arts, AIGA NY
-Certificate of Special Merit, AGA

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Feel free to contact me if you'd like to partner on a project, discuss contract work and/or if you'd just like to say hello. 516-769-8132.